Each holiday keeps its weekday and lands one date earlier; Cyber Monday to Christmas gains one day.
| Moment | 2025 | 2026 | What changes |
|---|---|---|---|
| Thanksgiving | Thu Nov 27 | Thu Nov 26 | Same weekday |
| Black Friday | Fri Nov 28 | Fri Nov 27 | Same weekday |
| Cyber Monday | Mon Dec 1 | Mon Nov 30 | Cyber Monday falls in November |
| Cyber Monday to Christmas | 24 days | 25 days | One more gifting day |
| Christmas | Thursday | Friday | Confirm your carriers' ground and expedited cutoffs |
Revenue Shopify order revenue (total sales), Pacific days · Spend Meta, via Supermetrics · Last year's offers from last season's ads.
| Window, 2025 | Revenue | Per day | Share | Meta spend | Revenue / Meta $ | 2025 offer | 2026 plan |
|---|---|---|---|---|---|---|---|
| Pre-season Oct 15 to Nov 12, 2025 | $165,023 | $5,690 | 6% | $86,676 | 1.90 | Launches, no sitewide offer | ScrewStud, All Colors Up, Glow SuperTools, Arctic Camo Launches, no sitewide offer |
| Early sale Nov 13 to 26, 2025 | $257,310 | $18,379 | 9% | $139,894 | 1.84 | 15% off | Pre-Holidays Nov 13 to 26 20% off sitewide |
| Thanksgiving Thu Nov 27, 2025 | $66,894 | $66,894 | 2% | $18,225 | 3.67 | 25% off, open to all | Thu Nov 26: Early Access Early Access (confirm who sees it) |
| Black Friday to Cyber Monday Nov 28 to Dec 1, 2025 | $452,175 | $113,044 | 15% | $187,471 | 2.41 | 25% off | BFCM Nov 27 to 30, four launches Nov 27, Glow Tie-Dye Nov 30 25% off |
| Tuesday and Wednesday after Dec 2 to 3, 2025 | $62,437 | $31,218 | 2% | $35,922 | 1.74 | 25% off | Dec 1 to 2 20% off |
| Early December Dec 4 to 5, 2025 | $97,187 | $48,593 | 3% | $55,999 | 1.74 | 20% off | Dec 3 to 4, Perfect Pink Dec 3 20% off |
| Gifting peak Dec 6 to 17, 2025 | $1,450,231 | $120,853 | 49% | $658,745 | 2.20 | 20% off | Darker band Dec 4 to 15, five drops Dec 5 to 14 20% off |
| Last days before Christmas Dec 18 to 25, 2025 | $253,465 | $31,683 | 9% | $117,668 | 2.15 | 20% off | Holidays Dec 16 to 25 Holidays (offer not stated) |
| Q5 Dec 26 to Jan 15, 2025 | $171,784 | $8,180 | 6% | $99,870 | 1.72 | Evergreen | Nothing planned yet Not planned |
| Season | $2,976,505 | $32,005 | 100% | $1,400,471 | 2.13 |
Each day shows what is planned for 2026 and, at the bottom, last year's revenue on the matching weekday (bar length = size of the day). Amber dashed days are the gaps.
Read from the calendar screenshots shared Oct 19. Where a bar starts or ends mid-cell, we used the day it covers most. The darker green band (Dec 4 to 15) is read as the same 20% offer with a heavier push; confirm on the call.
Each one is a date on your calendar, not a strategy change.
| Dimension | 2025 | 2026 plan | Direction |
|---|---|---|---|
| Early sale | 15%, Nov 13 to 26 | 20%, Nov 13 to 26 | Deeper; watch the BFCM step |
| Thanksgiving | 25% open to all | Early Access | Confirm |
| BFCM | 25%, Nov 27 to Dec 3 (7 days) | 25%, Nov 27 to 30 (4 days) | Shorter, tighter |
| Launch news in BFCM | None | Four launches Nov 27, Glow Tie-Dye Nov 30 | Better |
| Gifting peak | 20%, no drops | 20% plus six drops Dec 3 to 14 | Better |
| Shipping cutoff | Not on calendar | Not on calendar | Add |
| Early November | 4-day lift Nov 6 to 9 | Empty Nov 3 to 11 | Gap |
| Q5 | Evergreen, $171,784 | Not planned | Decide |
Sources: Shopify order revenue (total sales) and Meta spend via Supermetrics, Oct 15 2025 to Jan 15 2026, Pacific days; 2025 offers from last season's ads; 2026 plan from the calendar shared Oct 19, 2026.